091906
It’s always interesting to watch two media organizations wrestle with each other. Each organization has its own distinctive style of attack and rebuttal.
Earlier this month the Boston Globe published an opinion piece by columnist Derrick Jackson blasting GM, Ford and DaimlerChrysler for creating large gas-guzzling cars and SUV’s, and ignoring the trend towards smaller, more fuel-efficient cars.
GM responded with an op-ed piece, which the Globe (understandably) didn’t run because of a policy against publishing opinions in response to columns. So they edited it down and ran in their letters to the editor section. GM, determined to tell their side of things, has decided to run the full response on the GM FastLane PR blog. Even though it’s a product of GM’s PR machine, FastLane is a pretty decent automotive blog in its own right.
It’s no publication war, but it’s interesting to see how a corporate blog pushes back against an opinion column in an established print newspaper.